.jpg)
Lorenzo Avi, originally from Belgium, is a seasoned creative professional with a diverse background in Fine Arts, Typography, Interior Architecture, CGI production, and user-centric design. With a passion for visual storytelling and interactive media, he ventured into the game industry, where he has spent over 20 years crafting, directing, and leading creative teams for some of the world’s most renowned gaming companies, including Atari, Ubisoft, Square Enix, Electronic Arts, DICE, and Zynga.Throughout his career, Lorenzo has played a pivotal role in shaping immersive digital experiences, working across France, Canada, Sweden, Denmark, the UK, Spain, China, and the USA. His expertise spans art direction, game design, and production leadership, making him a key figure in the evolution of interactive entertainment. Beyond his contributions to the gaming industry, Lorenzo has expanded into the education sector, driven by a passion for fostering creativity and innovation in the next generation. He is now part of the CMKL University team, where he shares his wealth of experience, common values, and educational ambitions to inspire future creators.
Professional Experience
CEO & Creative Director, LAVITESSE (Worldwide)
Aug 2022 – Present
Creative and Operational Direction | International Consulting
Vice President of Design, Schell Games (Pittsburgh, USA)
Jan 2023 – Jul 2023
Led 26 designers across 7+ internal development projects
Design Director, Virtuos (Shanghai, China)
Jul 2021 – Jun 2022
• Undisclosed Project (Co-Development)
• Marvel’s Midnight Suns – 4 DLCs
Game Director, Quantum Works (Dubai, UAE)
Jul 2021 – Jan 2022
Quantum Project – AAA Blockchain Game
Lead Designer, Natural Motion / Zynga (London, UK)
Apr 2020 – May 2021
CSR 2 – LiveOps
Studio Lead Designer, Virtually Live (Málaga, Spain)
Aug 2019 – Mar 2020
Ghost Racing 2.0 – IP Reboot
Lead Gameplay Designer, EA / DICE (Stockholm, Sweden)
Aug 2017 – Apr 2019
• Battlefield V – IP Reboot
• Unreleased Project – New IP Research
Senior Game Designer, IO Interactive / Square Enix (Copenhagen, Denmark)
Sep 2014 – Nov 2016
Hitman – IP Reboot, Digital-First Release
Senior Game Designer, Ubisoft Montpellier (Montpellier, France)
Feb 2011 – Aug 2012
• Rayman Origins – IP Reboot
• ZombiU – Wii U Launch IP Reboot
Senior Game Designer, Eidos Montreal / Square Enix (Montreal, Canada)
Dec 2008 – Feb 2011
Thief – IP Reboot
Team Lead / Level Designer, Ubisoft Montreal (Montreal, Canada)
Mar 2006 – Dec 2008
• Surf’s Up, LOST / Via Domus – Time-to-Market
• Splinter Cell: Conviction – IP Reboot
Level Designer, Ubisoft Montpellier (Montpellier/Paris, France)
Jan 2005 – Dec 2005
Ghost Recon: Advanced Warfighter – Xbox 360 Launch IP Reboot
Game Designer, Infogrames / Atari HQ (Lyon, France)
Dec 1999 – Jul 2003
• Urban-X-Tribe – Original IP
• Lucky Luke: Wanted – Technical Portage
• Looney Tunes’ Martian Revenge – Pokémon-style Collection Game
VR Designer, VR Context (Brussels, Belgium)
Q2 1999
Hydronor Project – VR Industrial Simulation
